As Aunties and Uncles continues to grow, expand and provide our unique mentoring program to children, so too has our need to refresh our brand and create a contemporary look and feel. With this in mind, the Board commissioned a creative agency to help us on our journey to this new look.
With a great deal of persistence, drive and energy, BCM has delivered the first stage – our new logo. We are sure you will agree that the new logo is a move in the right direction and helps to deliver a contemporary look for our charity. Over time this logo will be applied to a range of material including proposals that will be used to assist in securing new partners and sponsors.
Stage two of the process has seen the production of a new video featuring various children, parents and mentors from the program. The video paints an emotional and inspirational picture of what A&U is all about. We will be able to share this with you shortly when it is uploaded to our website.
And stage three is the website. It will be re-worked to reflect the new logo, video, imagery and stories. We want to make sure that it stays looking fresh and inviting, and full of helpful information for families requiring our assistance and mentors who may be looking to volunteer.
As is always the case with these types of activities we rely on the generosity of those willing to help – and in this case we say a huge thank you to Kevin Moreland and the staff at BCM for their work , for taking the time to talk to us, for understanding the program and its benefits and then creating the new brand.
Please bear with us as we update all our materials to include our refreshed look.